Purely on the basis of C.Cruden’s amiable personality and pioneering design aesthetics, a loyal coterie of denim aficionados have found the way to her atelier. This cult following shares the fascination for her uncompromising denim focused and artisanal approach displayed in the garments and accessories she creates.
Thanks to her almost biblical knowledge about the origins of workwear and denim production methods, she can dive deep into history, only to surprise us time and time again by giving archetypical garments a new and contemporary lease of life.
Her garments show C.Cruden’s open-minded and carefree nature and reflect her desire to interact with people. This also explains why C.Cruden garments do not come across as purpose-built or rigid denim workwear, but as fluent and adaptable garments that effortlessly intertwine with your lifestyle and state of mind.
It comes as no surprise C.Cruden likes to trail beyond set boundaries and wants to connect on a different and more personal level. She wants to create intimate and inclusive ambiances you can visit to fully experience the C.Cruden denim garments and interact with them. Surprising locations that correspond with her all-inspiring denim mindset, but where you can just as easily drop by for personal requests or for the repair and customization of cherished denim items.
Repairing and customizing denim garments is a way of not having to say goodbye to something that is precious to you. It is all a testimony of C.Cruden’s integrated design approach.
Because for C.Cruden, a denim garment is an artifact of your personal experiences.
Every crease, tear or patch strengthens and expands the personal history of the garment, introducing opportunities to experience this garment from a completely new point of view.